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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Tuesday, August 12, 2014

Using Tags to Get More Traffic to Your Blog through Blog Directories

Using Tags to Get More Traffic to Your Blog through Blog Directories:

Tags are generally ignored by site owners and bloggers in terms of potential.  They're small, for one and very often easy to overlook.  Furthermore, those who do not understand their use or significance or at least why and how they work may not often appreciate their value.  This is unfortunate because tags can help increase the traffic coming in to your blog from blog directories.  Learn what tags are and how they work so you can maximize their use.

Tag – you're it

A tag, also referred to as a meta tag, is a keyword that is used to label specific information found on a web page.  A meta tag uses HTML tags that are hidden from plain sight but clearly 'visible' to web crawlers.

A tag functions mainly for identification of an article, for example, or a title, subheading, site description or image – hence the name 'tag'.  They are often used as tools to ping multiple search engines, create a presence for use in social bookmarking and to drive traffic to your site, especially your blog.  With tags, it will be easier for your site, article or web page to be found in search engines where they are supported. 

Put simply, a tag is a small piece of identification on your blog that informs a search engine bot or spider what your site is about and how it should be indexed.  If you can choose and design the right combination of tags for your blog, you will be able to manipulate the number and type of traffic that reaches your site from blog directories legally.

Using tags on your blog to drive more traffic

Blog directories are repositories of information and news regarding the types of blogs available for a particular topic or subject.  As such, they can be very useful sources of highly targeted traffic for your own blog.  To maximize the use of blog directories for this purpose, consider doing the following:

Choose your words carefully

Keep in mind that your blog is just one of millions out there vying for attention.  Even if you're trying to build a reputation within a relatively smaller niche industry, you will still be competing with at least a dozen others in your market segment.  Careful consideration in choosing the specific keywords (or tags) to use with your blog will help you stand out in blog directories.

There are three important tags that you should focus on when designing your blog for traffic increase from blog directories.  These are the title tag, the description tag and the keyword/s tag.
The title tag.  The title of each blog entry you have should contain the most essential keywords that appear in your write-up or are relevant to your content.  This will help optimize your entry and make it easier for search engines to find and index.
 
Prospective visitors who perform a search using Google, Yahoo! or MSN Search, for example, will be able to reach an optimized blog, since it's more likely to appear in a search engine list.  As a result, you drive more traffic to your blog.

The description tag.  Although description tags are ignored by some search engines, adding this to your blog can help influence how your blog (or at least its web pages) is described. 
The keyword tag.  The keyword tag is the word or phrase that you will repeat within the content body or web page in question.  Used strategically, these keywords can help increase your blog's results in search engines and bring in more traffic to your site by allowing visitors to easily find you.

Don't be afraid to combine keywords, though.  That's how you will be able to create highly targeted key phrases to optimize your blog.  Three- to four-word key phrases will do.  Multiple word tags are advantageous to single word searches as well.  If you use a keyword phrase tag that says 'rock paper scissors', for example, your blog still has the potential to show up in case someone uses only the word 'rock' or 'paper' in his search.

Don't overdo the use of tags

If you don't watch out, tags can be addictive.  It could reach a point where you might find yourself using tags that have little relevance to your blog.  This usually happens when you try too hard to make sure that your blog or web page appears in more listings. 

Although it may seem like a good idea to help increase traffic to your blog particularly as a means to shine in blog directories, overuse of tags can be counter-productive.  Try to be careful in choosing only the kind of tags that your blog truly needs.  Leaner but highly targeted tags are much more effective than generic ones.

Follow through

A good tag can gain initial interest in your blog and increase traffic coming from blog directories.  However, it can only do so much.  Now that traffic is beating at your door, you should be able to throw a real party thereafter.  Make sure that the content associated with your tag/s is well worth your visitor's click.  It should offer specific information for a specific purpose and should include the content that you so readily promised in your links.

Otherwise, you won't earn the trust of a loyal readership or following.  A baited title that lacks the backing of useful content will be viewed as a cheap trick and won't earn you a lot of respect – or traffic.

Friday, August 8, 2014

How to invest now for future profits

Subject: How to invest now for future profits
From: John Dilbeck
NORTH CAROLINA USA

I've owned several businesses over the last 30 years, and I've learned what it takes to build a business that earns a profit. So, I understand that I have to invest work, time, and money now in order to get a future, larger return. It doesn't always work, but I've been successful more often than not.

That said, I think it is unrealistic to expect someone with no knowledge of marketing, advertising, and building a business to "get" the SFI opportunity quickly. A great resource for these new business owners (or experienced business owners, for that matter) is Cashflow Quadrant, by Robert Kiyosaki. It helped me.

When I read it a couple of years ago, I started understanding the huge differences between the left side of Kiyosaki's quadrant (employee and self-employed) and the right side of the quadrant (business owner and investor).
Employees and self-employed people trade time for money on a more or less static ratio that only changes if they get a raise, charge more per hour or per project, or find a way to reduce expenses. If you work, you earn a certain amount, generally several dollars per hour.

On the other hand, business owners and investors learn how to concentrate their efforts and money up front, receiving a larger return in the future as their investments are leveraged and compounded.
For example, as the owner of a marketing business run almost entirely online, I'm earning money for things I did last week, last month, and even several years ago, because I invested the time, effort, and money over time in the past. As a result, today I have several income streams that provide 100% of my income, letting me work from a cabin in the mountains about 100 miles from the nearest traffic jam. I really do earn while I sleep!

The patience required to keep building and looking for potential comes from my experience of building and owning past businesses and watching, over time, as my income from my marketing business continues to grow. Without that experience and an ever-changing mindset, I would have bailed out a long time ago because I didn't see the big picture and couldn't understand the potential.

As SFI sponsors, our challenge is to find a way to pass along some of this knowledge and experience to our affiliates who have a dream of building a home business but lack the knowledge and skills to make it happen—joining SFI and promoting TripleClicks comes darn close.

You also have to have faith and hope that your efforts will be rewarded. I decided that my marketing business won't fail. It has to succeed because that is the only outcome I will accept. That gives me the fortitude to weather problems and find ways around obstacles that would have otherwise defeated me several times over the last few years. In fact, I now earn more in one month than I did in my first two years, and it continues to grow. There are occasional downturns and some really horrible months now and then, but overall, the trend is upward.

Most importantly: act on your dream, and pass your enthusiasm on to others! Try it now, the link is at the top or bottom of this blog as a banner.

Friday, August 1, 2014

Differences between Marketing and Advertising

Differences between Marketing and Advertising:

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.

Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company's reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company's values. One should also remember that these companies spend fortunes on advertising which a new start up business can't. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke reader's minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.

Saturday, July 26, 2014

6 Ways to Get Referrals without Asking

Business Referrals - 6 Ways to
Get Referrals without Asking

by David Frey
Do you hate asking your customers for referrals? Most people do. Fortunately, there are many ways to get a continued stream of qualified referrals without having to go through the painful process of asking for them face-to-face.
Yes, I admit it – I hate asking for referrals – don’t you? Be honest. Doesn’t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral? If you’re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you’re selling a multi-level marketing opportunity.
Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face. The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.
Referral System # 1 
Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.
To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.
Referral System # 2 
Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.
Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.
Referral System # 3 
Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.
Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business. This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.
Referral System # 4 
Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don’t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I’m going with this?
Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.
Referral System # 5 
The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.
Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.
But here’s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man’s signature:
By Referral Only
By Referral Only...means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We're interested in building strong life long relationships one person at a time.
You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Tuesday, July 22, 2014

Why Your Website Must Be Responsive

Here’s Why Your Website Must Be Responsive

by Tim Parker
If people visit your website on their phone, do they just get a miniaturized version? How about on their tablet? Responsive web design makes sure each visitor has a good experience at your site, regardless of the device they're using. 
responsive site design
Image source: GraphicStock.com
If you’re like many small business owners, you have little knowledge of how websites work. You either hired somebody to do it or you bought a website template and figured out how to make some simple changes to fit your brand.

What is it?
But the coding of your sites means nothing to you—You don’t have to be a website program but you do have to understand responsive design.
Unlike most techno terminology, the definition is in the term. Responsive, in web terms, means the same thing as in your own life. If you’re responsive to your customers, you listen and react to what they say or do. The same holds true with your employees and your family.
A responsive website reacts and makes changes based on a host of factors. The most notable is screen size. A responsive webpage changes image and font sizes, as well as moves elements around to fit the screen of the user.
If they’re viewing the site on their phone, the website has a design optimized for a mobile phone screen. On a tablet, the site will look slightly different and on a computer screen, even more different. Pretty cool, isn’t it?
Is it Really That Important?
Yes, but don’t take our word for it—let the stats do the talking.
According to Pew Research, 58% of American adults own a smartphone and of those, 63% use it to browse the Internet. As of August of last year, Facebook said that 78% of its 128 million active daily US users accessed the site on mobile.
There’s very little that “experts” agree on but there’s little doubt that mobile usage will continue to grow and the amount of people accessing your site on a traditional computer will fall.
Still not convinced? If you’re the type that browses the web on your mobile device, you’ve surely found yourself looking at a microscopic rendering of what somebody calls a website. You zoom in but after about 10 seconds of pure, unadulterated annoyance you go somewhere else hoping that your eyes are not permanently crossed. If that website was responsive, that story would have never played out.
As a business owner, you have to make sure that when your customers come to your site, their experience is positive. If your site causes even the smallest bit of stress, they’ll leave.
How about now? Are you convinced? Your website HAS to be responsive.
More Reasons to go Responsive
Google Loves it!
Nobody really knows how Google decides which websites are worthy of its front page but there’s no doubt that Google loves responsive design. Here’s what the company said:
“We recommend webmasters follow the industry best practice of using web design, namely serving the same HTML for all devices using media queries to decide rendering on each device".
That might seem a little to techy but this simply means that your site should be responsive. Yahoo and Bing also prefer it.
It’s Cheaper than the Alternative.
A little over a decade ago, the mobile web was becoming the next big thing. At first, developers were creating two websites—one for traditional computers and one for mobile. If you wanted to view the mobile site, you placed an “m” in front of the site and there it was. (Remember “m.yoursite.com?”) Technology developed allowing websites to automatically know the device accessing it and could automatically switch to the mobile version but now, there’s no need for two sites.
Responsive design is saving companies major bucks because responsive design is built into the site design. Nearly all new website templates have it and developers can easily include the code in most cases. The alternative is to “save money by not upgrading and watch your customers click away without giving you a chance.
Your Customers Want it!
The customer is always right, aren’t they? If more than half of your customers came to your store and said they wanted a certain item, you would get it, right? Your customers are coming to your site from their mobile devices. They might have found a link on Facebook or other social media platform but what if (gulp) you paid for online advertising and they came to your site but couldn’t read it? What an awful waste of marketing dollars.
The Good News
It’s probably not difficult to make your site mobile. If it’s a small, not-so-complicated site, simply buy a new template, install it, and make some tweaks. Platforms like Wordpress make this very easy. If you aren’t a tweaker, hire somebody. You can probably get the bugs worked out for a couple of hundred dollars or less.
If your site is custom made or has a lot of functionality that doesn’t make a simple template change possible, a good coder won’t have much of a problem adding the responsive programming in a short period of time.
The change isn’t likely to exhaust your technology budget but even if it does cost more than you hoped, the money you’re losing because your mobile customers can’t see your website is probably far more of a hit.
Don’t wait—get responsive. You’ll see an increase in your website traffic
.

Keep Customers Buzzing About Your Business

Use Email Marketing To Keep Customers
Buzzing About Your Business

by Tim Knox
Email marketing can be a great tool to keep you in the forefront of your customers' minds. But don't stop at just sending out a weekly or monthly newsletter. Here are some email ideas that will have your customers buzzing about your business.
Email marketing can be used as an effective tool for communicating with customers. Its is an effective medium of communication to boost sales by ensuring that your customers constantly remember you.
Obviously Paul's dentist reads my column because I've been preaching about using email to keep in touch with customers for years. OK, maybe he doesn't read my column and is just a brilliant guy in his own right. Either way, the point is clear: using email - no matter what type of business you're in - is an excellent way to keep the lines of communication buzzing between you and those folks who keep you in business.The other day my radio show cohost, Paul Finley, mentioned that he had received an email from his dentist. The point of the email was to let Paul know that his office would be closed for a week and included instructions on what to do in case of a dental emergency.
You'll notice that I didn't say to keep the lines of communication "open." I said to keep the lines of communication "buzzing," as in active, as in constantly communicating messages that will entice them back into your business.
The difference is huge. "Open" simply means that you're there if and when your customers happen to think about you. "Buzzing" means that you proactively do things to keep your business in the forefront of your customer's mind. Instead of waiting for them to come in only when they need something, you send emails that give them reasons to come in as soon as possible. You don't wait for Mohammed to come to the mountain; you send the mountain to Mohammed via email.
It's called "email marketing" and every business - including yours - should be doing it. Don't confuse email marketing with spamming. The emails you send your customers are never unsolicited or intrusive. You get their permission to send them occasional emails that are of benefit to them. And by benefiting them you increase your business and solidify your relationship with the customer.
Ideally you should collect email addresses from everyone who walks through your door, whether they buy something or not. Offer them the opportunity to sign up for your free email newsletter or announcement list and offer them an incentive to do so, maybe a $10 discount off their first purchase if they sign up today. The allure of saving $10 not only entices them to give you their email address, but to also make that first purchase while they are there to save the $10. See how that works? You got them added to your email list and they made an immediate purchase. You can now use email marketing techniques to turn them from a one time customer into a repeat customer.
Remember the number one rule of sales: it's easier to sell to current customers than to sell to new customers. The first sale is always the hardest. You should concentrate on building a legion of repeat customers and email marketing can help you do that.
Email should be a part of every business's marketing strategy. If you own a hair or nail salon you could email customers on slow days and offer a special discount if they come in by a certain time. If you own a clothing store you could email your customers every time a new clothing line comes in or if you're having a sale. If you're in the furniture business can email your customers about excess inventory and offer them a discount if they come in by a certain date.
Email marketing works for professional service providers, as well. Accountants can email their clients with special bulletins about changes in the tax law or to remind them when it's time to file forms. Stockbrokers can email clients about changes in the stock market or to tell about a hot new IPO that's on the horizon.
Doctors and dentists can use email marketing to notify patients that it's time for their annual checkup, to remind them of impending appointments, to inform them of new office hours, or to let them know about new services. Or perhaps you're in practice building mode and you want to offer a referral bonus for current patients who refer their friends and family to you.
You get the idea. Email marketing can increase your business's revenues, solidify your reputation, and keep you fresh on your customer's mind.
If you have questions about putting email marketing to work for your business just shoot me an email and I'll point you in the right direction. Or if you've successfully used email marketing to increase your business let me know about it and I'll share the news.
I'm sure others would love to hear about how smart you are.

Monday, July 21, 2014

Alternative To Social Networking Google Social Networking

Alternative To Social Networking Google Social Networking:

These days, Google seems to have its hand in every aspect and facet of the internet. While Google previously did not have anything to do with social networking, but now they are building a presence in the social networking arena as well. Soon, google social networking will be the standard for social networking, as Google has become the standard for many things, including searching through search engines, paid advertising, e-mail, calendar and even web applications and web documents.

We all are aware that social networking websites are beginning to take over the world, at least online. The big social networking websites like Facebook and MySpace are excellent places where people can connect to other people and even market their companies and reach new customers. There are millions of people using these social networking sites, and businesses are beginning to use them as well. Leveraging a social networking site to its fullest potential is a great way for a business to reach out to new target markets and garner larger customer bases.

Just when you thought that the community networking thing may have completely reached its maximum threshold, Google social networking shows up at the party with a completely new project. Google has shown up at the party with a social networking site of its very own, one that is known as Orkut. Orkut may be a strange word, but it is appearing to be a serious contender when it comes to comparing Orkut to other social network websites on the internet.

Orkut has already gained a serious amount of popularity in Latin America and in Asia, and now it is beginning to make a splash in the United States as well. Google social networking is trying to become a very large giant online, and dominating the social networking market is one of the ways that this can be achieved. They want their own piece of a pie that MySpace and Facebook have been capitalizing on for a good long time. The following behind Orkut in China and Japan alone has tripled over the past year to include more than 11 million visitors in a single month.

Time is really going to have to tell when it comes to whether or not Google's Orkut will get as big as the other social networking giants like Facebook and MySpace in the United States. What is known is that Google does have a good idea of what they are doing, and they have proven themselves to be strong players in a lot of very large markets.

If Google can figure out how to offer more than what the other social networking sites are offering, then they can certainly get in on the action that these other social networking sites are already capitalizing on. If you are not already using Orkut by Google, log into your Google account today and check it out. You are already halfway through the registration process if you have a Gmail account or another account with Google, so jump online and start putting your profile together today for Google Social Networking.

Saturday, July 19, 2014

Promoting Your Blog Through Forums

Promoting Your Blog Through Forums:

The most challenging part of blog writing is how you will promote the blog to the world wide web. A lot of blogs are swarming the world wide web – blog about love, relationships, gadgets, games and much much more. What can you do to attract more readers? Is there a special way to enhance the traffic of your blog? The answer is yes. No complications, it is just a plain technique – the usage of forums to promote your blog.

In forums, a diversity of people will be able to view your blog. That means different sets of online dwellers will be able to access your blog easily and might be able to back link your blog to other websites. Forums are very helpful since it is very interactive. Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog. Just the same, forums will give way to your blog's popularity.

Forums are very helpful since it is very interactive. Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog. Just the same, forums will give way to your blog's popularity. That means different sets of online dwellers will be able to access your blog easily and might be able to back link your blog to other websites. Forums are very helpful since it is very interactive.

Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog. Just the same, forums will give way to your blog's popularity. That means different sets of online dwellers will be able to access your blog easily and might be able to back link your blog to other websites. Forums are very helpful since it is very interactive.

Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog. Just the same, forums will give way to your blog's popularity. That means different sets of online dwellers will be able to access your blog easily and might be able to back link your blog to other websites. Forums are very helpful since it is very interactive.

Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog. Just the same, forums will give way to your blog's popularity. That means different sets of online dwellers will be able to access your blog easily and might be able to back link your blog to other websites. Forums are very helpful since it is very interactive.

That means different sets of online dwellers will be able to access your blog easily and might be able to back link your blog to other websites. Forums are very helpful since it is very interactive. Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog.

Members of certain forums could easily share which blog is helpful or not. Which of the blogs are entertaining or just a boring blog. Just the same, forums will give way to your blog's popularity.

How To Target More Traffic To Your Website

How To Target More Traffic To Your Website:

Clearly, no webmaster will ever want to have few visitors on a daily basis. As much as possible, they want to maximize the potentials of their websites, products, and services. They want a great number of visitors regularly. Why? Because that will essentially mean getting enough traffic for the site and boosting their ego that they are able to provide quality content and information to the public. So, how do you optimize your website? One way is to of course, to target traffic!

Why is it necessary to target traffic?

Seriously, traffic to any Internet website plays as a great factor considering the amount of money that it can potentially generate. A webmaster like you must have one determined goal. That is, to be able to generate as much traffic as you can.

What are the best techniques in targeting traffic to the website?

Through time, the experts have come up with a variety of ways on how to drive more traffic to the Internet-based businesses. Here are some of the tried and tested ones that you may likewise go for in order to ensure that your website gets a top rank as well.

Link Chain

This refers to the back links that you need to create. Back links can be formed from other webmasters whose businesses are focused on the same niche that you have. Link campaigning is very important as this will promote more traffic to your site.

Another useful way of generating a link chain is by means of writing informative and intelligent comments on forums and blogs of other individuals wherein you can leave your link for those interested to follow. This can be very effective because a lot of people out there are normally curious to find out what the link has in store for them.

Articles Submission

This is somehow being overlooked by some but is a very effective means to get more traffic. Unique, intelligent, and informative articles are necessary. Submit them to different article directories. You should play well with the essential keywords and key phrases that are related to your niche so that people can easily find them. Be sure to include a resource box that directs to your own website.

Join in the Free Directories

When you promote your website, that means it will be getting more traffic. But if you don't have the budget for that you can always go for the free website directories. When word has been spread about it, then, chances are always people will get to know about your business and eventually patronize it.

Blogging

Informative content is what your followers deserve. If you got the talent in writing and you are very abreast of different topics, you can come up with blogs. Be sure to update it every now and then. Don't forget to always include your website link.

Social Networking Website

Another effective means of gaining traffic is by promoting for free through the use of the social networking sites. Because you have a network therein, your marketing campaign can be easily pushed through.

Try all these methods and target traffic to your website. Why not do it now?

Thursday, July 17, 2014

MLM E-Mail Newsletter Campaigns - Do's And Don'ts

MLM E-Mail Newsletter Campaigns - Do's And Don'ts:

MLM (aka Multi Level Marketing) is a very interesting world, competitive, innovative and tricky.  It's not for the faint of heart, nor for those who don't have the time or ambition to constantly keep in touch with their prospects.  An MLM marketer need to be on their toes, be creative and not only willing to find their prospects just about anywhere, but willing to keep in touch with them on a regular basis.  The only way to stay in business is to service your customers.

So, what do you do?  There are a number of ways to successfully handle e-mail newsletters campaigns.  And conversely, there are a number of things to NOT do.  The first thing you MUST NOT do is use names of people who have not specifically asked to receive what you are mailing out.  These are called "opt-ins".  If you do tread on thin ice and try this, don't be surprised if your mail outs get classified as spam and treated as such.

If you want people to respond/subscribe to your newsletters, and be able to target your marketing efforts, then you have to make it really clear how they do that, and where they can do that.  A link to your form or an online form must be on your home page. Having said that, the other pointer is, don't ask too many questions.  Keep it simple and just stick to the basics – ask their name, and perhaps two questions – ie. Demographics and interests.

To be really safe with your registration process, use something called double opt-in, rather than just the single opt-in. This allows sober second thought by the potential subscriber, because the double opt-in for e mail newsletters requires confirmation.  It makes more sense for you as well, since by confirming they DO want to subscribe to your e mail newsletter, you KNOW they're serious, and not just kicking the tires.

Wednesday, July 16, 2014

How to Learn Blogging Software

How to Learn Blogging Software:

A lot of blogging software is specifically designed to be
simple to use, but even the least intimidating blogging
program can feel very overwhelming to somebody who
has not spent a lot of time learning the ins and outs of
different kinds of software. Particularly for newer
bloggers, learning how to use the interface of blogging
software is the most difficult part of blogging. If you are
somebody who feels comfortable expressing themselves
in another medium, it may prove to be well worth your
time and effort to learn blogging software, but that
doesn't mean that the task will be easy.

The main thing that will help you find success as you
learn how to use a new kind of blogging software is to
try and take things slowly. Many people get so excited
about learning to blog that they try to rush into the thick
of it and start exploring the most complicated features
of a program right away. This can lead to getting
confused and feeling frustrated, and all too many
potential bloggers burn out during this stage of the
process.

If you take your time learning the basics of
your blog software program before you move on to
more advanced techniques, you will be more likely to
retain what you have learned, and to keep feeling
positive about your ability to understand the world of
blogging.

What Do You Want From Your Blogs? Results..

Blogging Guide for the Best Results:

If you're looking for an outlet, a blogging career may be the answer to your problems. You can do many things when you're writing blogs. However, not many people have become successful bloggers. The internet has only room for effective bloggers and not for sporadic and unknowledgeable bloggers. Here are some blogging guides that you can make use to get the best results.

First, you must be a serious and professional blogger. If you want to become a well-known blogger, you must be able to blog frequently. You must post new blogs with fresh contents weekly; if you can post several times a week, even better. Try this and you can attract a ton of traffic to your site. You can gain more exposure by blogging frequently. If you can't blog often, you have to inform your readers. This way, your readers will not forget you.

If you're a new blogger, you can request fellow bloggers with high PRs (page ranks) to exchange links. When Google and other search engines rank pages, you can benefit a lot. You can also get high rankings if you have many links with high PR pages. Exchange links are also very useful for bloggers. You can do this with your friends, relatives, colleagues, and other bloggers.

If you want, you can use Google to search for those who want to exchange their links with yours. However, you should only exchange links with those that are related to your blogs. If not, don't exchange links. Unrelated exchange links will not be of any good to you.

If you're a blogger, make sure that you register with Technorati.com. High rankings in this site can also mean more readers and possible subscribers for your blog posts. Aside from Technorati.com, you should also register with feedburner.com. If you still haven't registered at these two websites, register now. Conduct a research about Technorati.com and feedburner.com to find out more about these sites. You can also ask fellow bloggers about such sites.

Many bloggers use Blogger but it won't hurt if you try WordPress. By using the latter, you can access free templates that you can download.  It also has over 1000 plug-ins that can help in enhancing your blog features. You can install this for free but first you need to have a domain and you should register your very own webhost.

Your blogs should also be responsive to search engines. Budding bloggers may find this a bit difficult but if you only try, you can benefit from it in the future. In all your blogging efforts, you must always focus. This way, you can write effective and interesting content that can catch the interest of many readers and subscribers.

These are some of the most effective guides that you can find online. You can follow these guides to attain success as a blogger. You can search for effective guides to help you in your blogging career. Try them now especially if you're a new blogger.

Saturday, July 12, 2014

Advertising in Yellow Pages

Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider's section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn't enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don't usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online.  Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn't mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won't bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business isn't using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

Thursday, July 10, 2014

Blogging on a Social Network

Blogging on a Social Network:

Blogging is becoming increasingly popular and social networks are also becoming more and more popular as well. Social networks include popular websites such as MySpace.com where users can create personal websites and interact with other users. These websites may include a wide range of components including text, images, audio, video and blogs. Here system users can voice their opinions, provided updates on their life, offer insight into current events or accomplish a number of other goals. However, bloggers who utilize a social network to maintain their blog should consider a few different factors. This article will discuss some of these factors including whether to make the blogs available to the public or keep the private, considering the audience of the blog and dealing with harassment through the blog.

Making Blogs Private or Public

Most social networks enable users to make their website either private or public. Private websites are only available to the user and other users he specifically approves to view his website while public websites are available to all users of the system. These same capabilities also apply to the blogs which are maintained on a social network. For this reason bloggers must determine whether or not they wish to make their blog posts available to the entire social network or to only a fraction of this network.
This decision will be largely based on a matter of personal preference. Social networks can be quite extensive and some bloggers may be apprehensive about their blog being available to such a large audience while other bloggers may have no apprehensions about the size of the potential audience. Bloggers should carefully consider this option before staring a blog but always have the option to change these settings after the blog has been established if they change their mind about the choice they originally made.

Considering the Blog Audience

Bloggers who utilize a social network to maintain a blog should also carefully consider the potential audience for the blog. Most social networks include a broad cross section of the general public. Therefore bloggers should be aware of this audience when posting a blog and should consider how the blog entries will be interpreted by blog audience members. While it will never be possible to avoid offending all potential audience members some bloggers may wish to consider at least attempting to ensure the blog entries they post are appropriate for all members of the social network. If this is not possible the blogger may consider making the blog private. 

Dealing with Harassment through the Blog

Another aspect bloggers who use a social network to publish their blog should be aware of includes the potential for harassment from other members through the blog. This can be in the form of offensive comments posted in response to blog entries. Depending on the degree of the harassment the blogger may choose to ignore these comments or take stronger actions. Bloggers should review the policies of the social network and solicit their assistance in dealing with harassment from other users. In most cases dealing with the problem may be as simple as blocking the user from making comments on the blog but in some cases it may be necessary to contact the social network administrators in an attempt to get the user banned from the system. In this situation the administrators will review the situation and make a judgment regarding whether or not the user has violated the terms of service.

Tuesday, July 8, 2014

3 Useful Free Blogging Features

3 Useful Free Blogging Features:

The number of internet users is increasing everyday. This is because there are interesting and knowledgeable discoveries found online. What most people like on the internet is that they are able to send messages in an instant. In addition, they are getting more and more fascinated with other sites. Sometimes, people use the internet as their online diary or journal. Others would use it to promote a product.  Either way, there is one site that is famous for these things, we call it as Blogging or the Internet Blogging. There are many website providers who are now offering free usage of blogging software packages because of the rapid increase of blogging users. Examples of the free blogging software are B2evolution, Nucleus and the WordPress. These programs have the same features. This is why most internet users ask which of the software is simple to use and would suit the needs of a specific website.  However, the answer to which one is the simplest depends on the real purpose of the free blogging website. If your main objective is to share your point of view and opinions to the public, you can use different blogging software. However, if it is for promotional purposes, use software designed such purpose because a blog for promotion has completely different requirements.

Below is the list of the free blogging software and their features:

• WordPress Free Blogging Software

WordPress is usually used for personal blogging. It has an open source, modern personal publishing design which is focus on the appearance of the blog. By only using the WordPress, there is no need to gather or your journals and compile it as one. Just write your article. And choose which features you want and the blog will be published immediately to your site. This software is easy to customize and it offers different functionality. As you get used to it very well, you will learn to add fresh features which will make your site interesting and trendy.

• B2evolution Free Blogging Software

Like the WordPress, this is also an advanced internet blogging software. This free blogging software has a skinning system which lets the users to make many blogs in separate groups with different look or appearance for every blog. B2evolution has the capability to change skin to make the blog get a new appearance. This software is good for promotional purposes. Therefore, you are planning to create and publish many different themes, B2evolution is the right software for you.

• Nucleus Free Blogging Software

Nucleus has dominant features which is applicable in promoting your blog. It is capable to optimize the URLs. This helps the user create a blog that is easy to use. One great feature of the Nucleus is that it is capable to present many blogs using a single page. The Nucleus also has a feature that is very good in promoting a particular site. These three blogging software provide the best feature that you need to create an effective and interesting blog.  Remember they are all free, so there is no need to be hesitant in using them. However, you must choose the software that will be a great help to you in achieving your main objective in creating a blog. In this way, you are making sure that your blog is unique and it will satisfy you and your needs.