How to Go About Writing Article on Internet Marketing

How to Go About Writing Article on Internet Marketing:

Going over an article on Internet marketing, you will gauge how the term has changed through the years. It used to be focused on ad placements. The way to do it then was to create a web page and place banner ads on other sites so that you can have links to your own sites.

There are also some money making scheme that evolved wherein you are advised to join a program for you to earn through the Internet. But as of today, Internet marketing has become synonymous to advertising. And the best way to do this is through creating valuable articles. This way, it is less costly especially if you have the knack for writing and you are going to create your own materials.

Writing the Articles

Writing for the web is a lot different as compared to feature writing on magazines or even in the newspapers. This can be easy to do once you get the hang of it. All you've got to have are ideas about a specific topic that you want to become an expert on. But if you really do not have the knack for this craft, you can always hire freelancers to do the task for you.

First thing that you have to remember when writing the articles is that you must have a specific audience in mind. You will address your materials to them. You are vying for their attention that is why you are writing your articles in a way to reach out to them. This is the kind of topics which they are interested to, so you write about it until you are considered and expert. That will not be hard to do especially when you have good content which your target market is always on the lookout for.
You have to be subtle in promoting your own web site, products and services. This rule applies when you get your articles published on different submission sites. Most of the time, you will be allotted a box, an ample space wherein you can create an author's bio. That's the part where you can have a link to your site. The idea here is when you already got the trust of your readers, they will be interested enough to click on your specified links.

Take note of the word count. Other submission sites would accept 300 or so words for articles. But most sites prefer 500 to 550 minimum word count. Read the rules thoroughly so that you won't get banned from any of those useful sites. Also be careful in using keywords. Do not use it too much to the point that it will annoy your readers. Stuffing your articles with keywords will just make your readers turn away from your materials as long as your motives become very obvious.

Lastly, choose an article submission site that ranks high on Google and in Alexa. You don't want to submit your work on spammy sites. That will not do your business any good. You can also study where your competitors do their submissions. This way, you can zoom in on those sites and start on your submissions.

Read through an article on Internet marketing just like this one before you plunge into a territory which is still unknown to you. This way, once you've entered the battle, there will be no turning back.

Why Your Website Must Be Responsive

Here’s Why Your Website Must Be Responsive

by Tim Parker

If people visit your website on their phone, do they just get a miniaturized version? How about on their tablet? Responsive web design makes sure each visitor has a good experience at your site, regardless of the device they're using. 

Image source: GraphicStock.com

If you’re like many small business owners, you have little knowledge of how websites work. You either hired somebody to do it or you bought a website template and figured out how to make some simple changes to fit your brand.

What is it?But the coding of your sites means nothing to you—You don’t have to be a website program but you do have to understand responsive design.

Unlike most techno terminology, the definition is in the term. Responsive, in web terms, means the same thing as in your own life. If you’re responsive to your customers, you listen and react to what they say or do. The same holds true with your employees and your family.

A responsive website reacts and makes changes based on a host of factors. The most notable is screen size. A responsive webpage changes image and font sizes, as well as moves elements around to fit the screen of the user.

If they’re viewing the site on their phone, the website has a design optimized for a mobile phone screen. On a tablet, the site will look slightly different and on a computer screen, even more different. Pretty cool, isn’t it?

Is it Really That Important?

Yes, but don’t take our word for it—let the stats do the talking.

According to Pew Research, 58% of American adults own a smartphone and of those, 63% use it to browse the Internet. As of August of last year, Facebook said that 78% of its 128 million active daily US users accessed the site on mobile.

There’s very little that “experts” agree on but there’s little doubt that mobile usage will continue to grow and the amount of people accessing your site on a traditional computer will fall.

Still not convinced? If you’re the type that browses the web on your mobile device, you’ve surely found yourself looking at a microscopic rendering of what somebody calls a website. You zoom in but after about 10 seconds of pure, unadulterated annoyance you go somewhere else hoping that your eyes are not permanently crossed. If that website was responsive, that story would have never played out.

As a business owner, you have to make sure that when your customers come to your site, their experience is positive. If your site causes even the smallest bit of stress, they’ll leave.

How about now? Are you convinced? Your website HAS to be responsive.

More Reasons to go Responsive

Google Loves it!

Nobody really knows how Google decides which websites are worthy of its front page but there’s no doubt that Google loves responsive design. Here’s what the company said:

“We recommend webmasters follow the industry best practice of using web design, namely serving the same HTML for all devices using media queries to decide rendering on each device".

That might seem a little to techy but this simply means that your site should be responsive. Yahoo and Bing also prefer it.

It’s Cheaper than the Alternative.

A little over a decade ago, the mobile web was becoming the next big thing. At first, developers were creating two websites—one for traditional computers and one for mobile. If you wanted to view the mobile site, you placed an “m” in front of the site and there it was. (Remember “m.yoursite.com?”) Technology developed allowing websites to automatically know the device accessing it and could automatically switch to the mobile version but now, there’s no need for two sites.

Responsive design is saving companies major bucks because responsive design is built into the site design. Nearly all new website templates have it and developers can easily include the code in most cases. The alternative is to “save money by not upgrading and watch your customers click away without giving you a chance.

Your Customers Want it!

The customer is always right, aren’t they? If more than half of your customers came to your store and said they wanted a certain item, you would get it, right? Your customers are coming to your site from their mobile devices. They might have found a link on Facebook or other social media platform but what if (gulp) you paid for online advertising and they came to your site but couldn’t read it? What an awful waste of marketing dollars.

The Good News

It’s probably not difficult to make your site mobile. If it’s a small, not-so-complicated site, simply buy a new template, install it, and make some tweaks. Platforms like Wordpress make this very easy. If you aren’t a tweaker, hire somebody. You can probably get the bugs worked out for a couple of hundred dollars or less.

If your site is custom made or has a lot of functionality that doesn’t make a simple template change possible, a good coder won’t have much of a problem adding the responsive programming in a short period of time.

The change isn’t likely to exhaust your technology budget but even if it does cost more than you hoped, the money you’re losing because your mobile customers can’t see your website is probably far more of a hit.

Don’t wait—get responsive. You’ll see an increase in your website traffic
.

The Benefits of Outsourcing Article Writing

The Benefits of Outsourcing Article Writing: Have you recently learned that you can outsource articles to professional writers? If so, you may be wondering if this is an opportunity that you should try. So, is it? Yes. One of the many benefits to outsourcing your articles is that you can make money on articles you didn't even write. What could be better than making money when you, essentially, have to do nothing? Whether you just don't want to do the work or if you are pressed for time, outsource your work. In the end, you will be glad that you did. Another benefit to outsourcing your article writing is that it is easy to do. There are hundreds, if not thousands, of freelance writers looking to make money online. This means that you should have a number of quality writers to choose from. Many of those writers also charge affordable rates. Perhaps, the greatest benefit to outsourcing your articles is the freedom that you have. You are in control. You have the freedom to make as much money as you want. You also have the freedom to decide how you want to make money with those articles. As for how much money you can make, limit your expenses. You want to pay for quality articles, but don't pay too much for them. The less you pay for outsourced work, the bigger profits you will have. However, remember quality. A quality article is worth paying a few more dollars for. As for how you can make money, you may be surprised how many options you have. You can turn a series of outsourced articles into an eBook to sell. You can outright sell articles to other webmasters for a profit. They can be added to third party revenue sharing websites. They can also be used to generate traffic for a website or a blog that makes money through affiliate programs or the selling of a product. Despite the fact there are a number of benefits to outsourcing articles, there are some downsides too. These downsides can easily be negated into benefits though. One problem you may run into is not getting what you wanted. Did you want your article writer to take a different approach or cover different points? This can be fixed in the future by outlining your specific wants and needs. Not only give your writer a topic to write five articles on, but give them five specific article titles to write. When you outsource article writing projects to someone else, you are putting a lot of trust and faith into that individual. Unfortunately, some will take advantage of that. All professional and experienced writers will generate new, fresh, and unique content for you. This means that your article will not be published online in the past or in the future. On the other hand, some will simply just copy an article online and try to submit it as their own. This can be damaging to your own career and professional name. If you opt to outsource your article writing projects, always request to see sample articles first. This allows you to gauge the writing of the professional in question. Do they meet or exceed your expectations? Before processing payment, always check for uniqueness. Never play for work that was simply just copied from another website.