What Are Your Keys to Success?

Keys to Success

As most people readily realize, everything you do in life is directly determined in success by how you approach it.  This means if you are willing to approach a situation with an open mind and a bit of self-confidence in yourself, you are going to be much more likely to succeed than someone who approaches with a grudge, attitude or just lack of self-confidence.  At the same time if you are trying to learn a new skill you are not going to set out with self-confidence so you need to learn some things to help you readily adjust to the things that you encounter.

These same principals apply to tennis as well.  What may seem overly complicated with a bit of patience and self-confidence can become readily manageable.  However, if you do not approach the game with some self-confidence you are likely to fail.  This is true of anything that you do, even if it is something other than tennis.  The final result of your performance is altered based upon your own personal approach and there are several things that you can do to improve your overall approach and ensure that you are having the best experience possible.

Approach the sport with an open mind and embrace it.  If you just half attempt the sport then you will increase the chances of getting hurt, decrease your chances of success and wish you had never picked up a tennis racquet.  If you approach with a positive mindset, you are going to put yourself in a much better position to be successful, regardless of how long you have been playing.  A player who approaches the court in a good mood and with a positive mindset is going to be much more likely to have a good game than someone who is in a bad mood.

Accept that mistakes will happen.  Even those players who are professionals make mistakes, which is part of life in general.  Accept this fact and take your mistakes as a chance to learn a lesson.  If you discover that you are making a mistake in your timing for swinging the racquet, take that as a chance to improve your timing.  If you take everything that you do wrong as an opportunity to improve, rather than as a failure you will be able to really improve your overall outlook.  To make you feel better, remember that even the best players are going to have days when they play horribly, make mistakes and just do not want to be on the court.

For those who have been playing a lot it is also important to avoid burn out.  This can strike any sport, hobby, job, career or activity.  If you do nothing but play tennis every waking moment that you are awake, you are going to be running straight into a burn out in no time at all.  Rather than do this to yourself ensure that you take a break at times to go shopping, hang out with friends and even just sit around on the couch acting lazy and watching television.  This will allow you to come back to the tennis court with a fresh mind and ready to play again.  The time that you spend away from the court in these circumstances can be just as valuable as the time you spend on the court.

You should also realize that each player has their own particular style.  What works best for your coach may not be what works best for you.  While you should take your coaches advice, you need to ensure that you are doing what is comfortable for you.  For example, your racquet, shoes and clothing need to be fitted for you and your needs, rather than what your coach can comfortably use.  If you take the time to do things your own style, you will be able to really develop your skills.  Never just try to completely copy another player, even if it is your coach.

A Referral Tactic to Quadruple Your Business

by David Frey

Learn how to get business owners to "refer" your business to all of their employees. This marketing strategy is simple, but brilliant.

About a month ago I was sitting in my second floor office doing some work when I heard a knock on my door.

I said, "Come in" and in walked a handsome young guy who introduced himself as Andrew. He handed me a small, plasticized black card.

As I took it from him, he mentioned that he was the sales guy for a local car wash and lube place and wanted to share with me as a free gift a 20% off discount card.

I took the card and said, "Thank you."

It was a very simple discount card. It's actually called the "Preferred Customer Card."

That very day, I drove over to the oil and lube business and had my oil changed and car washed.

It was great.

The beauty is that I get to use this, my Preferred Customer Card, over and over again. I put the card in my glove compartment and I intend to use it every time I need my oil changed.

It's a brilliant little low cost marketing tactic but...

...Here's The Referral Tactic that Exploded His Sales

After Andrew gave me my card he then asked me how many employees I had.

I told him how many employees I had and then he handed me cards for all my employees and said, "Would you like to share our Preferred Customer Card with your employees? They make great gifts."

I replied, "Sure."

So I ended up giving the 20% discount cards to my employees and they loved them.

It turns out that Andrew has done this same tactic with close to 30% of the businesses here in my home town.

1. He finds out who the owner of the business is.
2. He offers the owner the Preferred Customer Card.
3. He then offers the owner cards that he can give out to all his/her employees.

In essence, he gets the business owners to "refer" his business to all of his employees.

Now Here are the Live Actual Results...

This simple direct marketing referral strategy has produced astounding results. Here they are...

Month 1 - 89 New Customers

Month 2 - 180 New Customers

Month 3 - 273 New Customers

And the best part about this marketing strategy (for this specific business) is that in Month 4 the new customers from Month 1 start returning.

So this tactic starts to compound on itself.

This referral tactic can be used with a LOT of different businesses. One of the keys that makes it successful is the card itself. Since it is a physical card, they are more likely to value it as compared to a simple paper coupon.