12 Secrets To Website Success

12 Secrets To Website Success
Posted by Janet Attard

Click the play button to listen to the podcast:

(If you can't see the player, you can use this link to listen)

Are you finally getting around to getting a website set up for your company? Or, are you ready to have your existing website redesigned because you're unhappy with the way it looks or performs?

If so, you'll want the new website to be successful. In fact, as more and more business and consumers research and make purchases online, a successful website is critical to the success of your business. So, what can you do to make the new website successful? And how can you build a successful website on a small business budget?

Here are twelve secrets to website success. I know they work because I've used them to build BusinessKnowHow.com into a website that reaches 2.5 to 3 million unique individuals a year. And, I've done it the way most of you build your businesses - on my own nickel.

1. Have specific goals for your website.
2. Know your customer or site visitors and what they want to get out of your site.
3. Have pages dedicated to specific items or subjects the customer or site visitor is looking for.
4. Don't make the home page of your site a "flash" animation. Web visitors routinely skip those animations (or just leave) because they aren't interested in pretty graphics. They want facts. If you're going to use flash to demonstrate your product (or a video) let people choose to view it, don't force them to.
5. Make it easy for visitors to find what they want. Use a simple navigation structure, and if you absolutely must use drop down menus, make sure visitors can actually click on the links without the drop down rolling up before the person hits the link they want.
6. If you're selling products, have category pages plus individual pages for each type of product. (For example, if you are selling jewelry, have one page for earrings with links to individual pages for different types of earrings, such as diamond earrings, ruby earrings, pearl earrings, etc.)
7. Pay attention to search engine optimization (SEO) in setting up pages. The more closely the page title, page description, and keywords match what someone would search for, the more likely they'll find the website, and the more likely they'll buy whatever product is advertised on the page.
8. Have a means for legally and ethically capturing visitors' email addresses so you can contact them in the future.
9. Plan to advertise and market your site on an ongoing basis through all methods available to you.
10. Track and measure traffic, bounce rates, sales conversions and progress.
11. Ask for feedback from site visitors.
12. Stay in contact with site visitors (those who gave you their email addresses) on a regular basis so they remember to come back to your website.

Get More Tips like this here: http://bizops.profitsonline.com

The Entrepreneur and Internet Home Business

The Entrepreneur and Internet Home Business: Have you ever tried running a business that is online? A lot of entrepreneurs are now relying on the power of the internet to market their products or services. Home businesses are gaining more and more popularity these days. Perhaps it's also time for you to consider an internet entrepreneur home business. Sometimes, those that have families can't manage their time between career and family life. Because of this, most of them are forced to leave their jobs just so they can take good care of their family. This is not the end of the world for you. In fact, even when you're at home and taking care of your family, you can run an online business. There are a lot of home business opportunities online. All it takes is looking into your home business options and choosing the right one that will work for you. If you have the qualities of an entrepreneur, an internet home business will be the answer to your needs. Oftentimes, if only the husband or the wife works, the income is not enough to provide for the family's needs. If you don't have a career or a job, you can start thinking of the best internet home business opportunity. If you have your own computer and most importantly, an internet connection, you can already become an entrepreneur who owns or runs an internet home business. However, you must also see to it that the business is legitimate to avoid any problems in the future. The first option is to become an affiliate marketer. For those entrepreneurs with limited capital for business, this is an excellent choice because you will only need a small amount. You will have to find an affiliate company who will provide you with the products or services. After doing so, you will then create your very own site where you will market the products or services. In order to attract huge traffic to your website, it must be interesting and catchy. You will be able to receive commissions for every product sold or for the services rendered. Supposing you already have a home business such as arts and crafts. Perhaps you've observed that you have very few customers in your locality. If you want to have a larger market, you can turn your home business into an internet home business. By doing so, you can reach the different countries of the world. You have to create your own website and there you can put pictures of your arts and crafts. This will take a lot of hard work especially if you're just starting out. You will have to work on your site and make it user-friendly. If customers can maneuver within your site without any problems and you have excellent arts or crafts products, more orders will come in. Since you're an entrepreneur, you will not have much problems dealing with the orders and shipments of your products. You only have to establish the right contacts or connections and the profits will come rolling in. There are still other internet home business opportunities for entrepreneurs. By surfing the net, you can find the right business opportunity for you. Your qualities and capabilities as an entrepreneur will not go to waste if you engage in internet business. So if you have limited capital and less business resources, try the home business opportunities online.

Subscribe to CyBiz Today Information by Email